Technology New

Technology New is your place for web technology and new marketing idea articles and resources. We hope that our articles are helpful for web designers, marketers, or those who are just interested in web technology. The world of technology and new approaches to web design and marketing are always changing. That is why we here at Technology New will do our best to bring you the most up to date and interesting articles in this field. Enjoy Technology New and be sure to tell others about it!

Winning Web Design

Posted by Technology New on August 29th, 2010

Engaging, easy-to-use websites are a must
for any business who wants to succeed in today’s
ever increasing world of technology.
Going are the days of your potential customers looking for your business by flipping through the phone book. Your potential customers now turn
to the Internet to find you. It’s easy, fast, and convenient. Your website is now your front door to the world. If it does not accurately represent your business you could loose many potential customers. However, the difficult part for many business owners is figuring out what makes a good website.

Five Elements of Good Website Design

Visual Design

The first thing that a potential customer is going to see is the overall visual design of your site. People spend hours surfing the web each day. They know good design when they see it. And even more significantly, they know bad design. Unprofessional design is a major deterrent. For this reason, hiring a professional and experienced web designer is key. You must be willing to pay for quality design. If you hire your nephew that has designed a couple websites for friends, it will show. If you want to look professional, you should hire a professional designer to make sure you do. A good designer will know how to design your site to make it professional and they will also know how to design your site to make it easy for search engines to find.

Simplicity

Simplicity plays an important role in the visual and functional aspects of your website. People are coming to your website for information and it should be easy to find. if your website is unorganized and cluttered finding your information will be difficult to do. Websites that use flashy designs can also be a deterrent for your potential customer and they will move on. You may think it impresses your client but in actuality you could be keeping your potential customer from the information they came to your website to find. Keep it simple.

User Interface

The user interface is another important aspect of your website design. User interface deals with how the site user finds the information on your site they are looking for. These functions will include your site navigation, site buttons, and icons that help your site visitors get around your website. A well designed user interface will be simple and easy to use.

Content

Content is king! Content is another vital aspect of good web design. Your website content should be well written. Use it to introduce your company and to provide your product or service offerings. Bad grammar and content that is written poorly will turn away your potential customers. Bad grammar is a poor representation of your company. By following these simples steps you will be sure to create a website that attracts customers.

Author Resource – Bald Head Design (http://www.baldheaddesign.com) an affordable web service company specializing in Ohio website design, web hosting, logo design, search engine optimization and e-mail marketing.

Easy Steps for Launching Your Email Marketing Campaign

Posted by Technology New on July 28th, 2010

Today’s Technology New post is all about email marketing technology and new ideas for how to get started. While this technology is not new it is proving to be a very effective marketing approach. The purpose of this article is not to get into the “why’s” and “should’s” which may be the topic for a future post. Here we just want to layout for you how to use this technology and give new ideas for how to take advantage of it.

Follow these steps and you will be up and running in no time at all.

1. Choose a company to run the technology.

You do not want to try doing this on your own. There are great companies out their who will help run all the technology for you and new companies are coming onto the scene every day. There are some technical and legal issues with this technology and you don’t want to go into it on your own. These companies will help you get your email’s sent in a manner that get’s results and keeps you legal. You do all the upfront work and they handle the backend technology.

2. Build your email list.

The next step is to build your list of email’s. It is VERY IMPORTANT that your list consists only those who have opted into receiving your emails. Spam is a serious issues and there may be legal issues if send bulk email to those who never requested it. You list should be made up of only people who have asked for it and there needs to be systems in place to quickly remove them if they request to be removed.

3. Methods for building your email list.

The best and safest way to gather and build your email list is by simply placing a sign-up form on your website or printing a sign-up sheet and placing it in your place of business. Your provider should have a way for you to place these forms on your website. And their technology will gather new sign-ups, send email, and delete (when requested) those who no longer want to be on the list.

4. Decide what kind of email’s you want to send.

A little strategy goes a long way. Ask yourself what you would like to be sending your customers via email. There are a lot of options here and you need to pick the one that best fits your situation. Here are some things to consider. How often do you want to send out emails? Do I send newsletters or product promotions? Do I have sales events that I want to promote? Again, the methods and strategies you choose will be based on your unique needs and situation.

5. Get your email designed and ready to send.

Your email marketing technology provider will have pre-built templates for you to use. For the most part these templates are easy to use and customized. Add your logo, change the colors, develop the content, and you are ready to go. For a more custom look and feel to your campaign you my hire professional web design services who will custom design your email marketing campaign for you.

Hope you found these tips helpful. Email marketing is a highly effecting method for getting your message across if it is done correctly. Follow the tips above and you will be well on your way.